Research
MKTG 407: Marketing Research
The objective of this course is to provide an understanding of marketing research
methods employed by well-managed firms. The course is aimed at managers who are the
ultimate users of the research and consultants who assist managers in their decision-making. The
course will focus on helping managers recognize the role of systematic information gathering
and analysis in making marketing decisions, and develop an appreciation for the potential
contributions and limitations of marketing research data.
%20(3).png)
I gained real world experience in marketing research because, in a group, we were tasked with finding a small business in the Norfolk area that we could do market research in order to help them boost their efforts in an area they felt like they needed it. My group did a karate studio that was lacking in attendance for self-defense seminars, so we created a questionnaire based on what we had been learning in class for them to send out to their customers. We learned a variety of different topics from how to measure data, design, analysis, and data collection. I learned how to use the software SPSS, which is something I can use in my career and be confident in my ability because we had a lot of practice with it. The assignments were helpful to me in order to reinforce what I had been learning in class and they were challenging, so it really aided in mastery of the class.