Writing
MGMT 485W: Business Policy and Strategy
Management 485W is a course in strategic management, which is the concern of the high-level executive
or general manager who must use a perspective that is qualitatively different from that of the lower-level
functional manager or operations manager.
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In this class, we had a semester long paper where we had to pick a company that we were interested in, I chose Carnival Cruise Lines, and act like we were the new CEO and create a new strategic plan that would be shown to potential investors. We broke down each section from the company profile, internal and external analysis, stakeholder analysis, and key firm activities. This project really helped me learn these key topics as I had to produce them as if I was a CEO and appealing to potential stakeholders and investors. Another requirement of this class was that we had to present a one-slide PowerPoint to the class about a current event topic and relate that back to the topics we were learning in class and the strategic implications of the current event in the company or industry, as well as we had a lot of group work and in class discussions every week. I can take what I learned in this class and use in my career if I ever choose to go into a big firm, I can write and edit executive briefings.